Digital Marketing Trends In 2014


Digital Marketing is growing by leaps and bounds and the later you begin learning about it the more you have to catch up with. As digital marketing students and future executives and managers, you should always be informed and updated with the latest industry trends. It not only helps you stay abreast with the developments but also keeps you ready for interviews. The following article walks you through the latest trends in digital marketing this year, 2014. Read on.


2013 saw 55% of marketers increase their budgets for digital marketing. This year’s spend is expected to touch an all time new high of $135 billion. and, over the next 5 years, the social media budget, in particular is projected to double up, with over 78% of business leaders custom content to be the driver of digital marketing growth.

Digital Marketing 

While the basics of digital marketing are taught at the early stage of a digital marketing course, here’s a brief for those who are aspiring to make a career in this industry but don’t have a clear idea of what it’s all about.

Digital marketing is more than just promoting your products and having people visit your websites. It’s about networking with the target market to increase awareness of your business, enhance sales and encourage brand loyalty. There are 5 platforms that constitute digital marketing, namely :

Social Media (SM), which entails marketing through social channels like Facebook, Twitter, Google+, YouTube, Pinterest, Instagram, Vine, etc.
Content, this comprises of blogging on various forums in the form of infographics, blogs, guest posts, press releases etc.
Pay Per Click (PPC), which involves running paid campaigns on the internet be it on Google, Bing, Yahoo etc.
Search Engine Optimization (SEO), which is a collective of different activities that improve the quality of a website and make it worthy of visiting. the better the website, the higher its visible on the Search Engine Result Page (SERP).

Digital marketing is way more expensive and enormous than the above pointers. The above is only a glimpse of what digital marketing is.

5 Trends to Follow

Social Media’s powerful role
Videos and visuals
Audience focused content
Rapidly developing role of Google+
Internet of Things (IoT)

If you need more insights and information on digital marketing, you can refer to popular blogging forums like Search Engine People, Search Engine Land, Social Media Examiner, SEO MOZ etc. They’re highly informative and enriching.

Do you think there’s more important trend's to be followed? Post them below, we’d love to hear from you too. 
    Blogger Comment
    Facebook Comment


Post a Comment